JESCAR: NEW DIMENSIONS IN FRETWIRE

It is fair to say that anyone involved with the guitar is passionate about the instrument.  From players to luthiers, set-up and repair techs to retailers, our love of the instrument has kept us close to the guitar. 

We appreciate the beauty of the guitar from the moment we see one in a music store, played by one of our heroes, or just sitting idle in a case.  We are moved by its tone, its power, the subtle dynamics and harmonic complexities, always striving for that elusive perfect ideal of great tone contained within our message of song. 

For most of us, one perfect guitar is never enough and our collections grow to include many, each one with its own special character and feel.  It is the intimate connection between the strings and our hands, the body of the guitar against our own bodies more so than with any other instrument, that bonds us physically and emotionally to the guitar.

This connection between guitar and guitarist takes place at a critical contact point – the fingerboard, and more specifically the fret.

Securely pressed and seated into the fingerboard, the fret wire is the gateway between the player and the instrument.  It is one of the most critical components in the playing quality of the guitar.  The interaction between the strings and frets determines the feel of the neck as much as the neck contour, fingerboard material, or finish.

Jescar understands the needs of the builder as well as the player and has developed our fret wire to exceed the long accepted industry quality standard.  Now you have the choice of a fret wire that matches the quality of your instrument and enhances the state of your art.